Lucy is a UK-based lifestyle and fashion influencer known for her down-to-earth, relatable approach to content creation. A self-confessed "average girl," Lucy connects with her loyal audience by keeping things real, offering entertaining and accessible content across YouTube, Instagram and TikTok, where she has built a dedicated following of over 300K. Lucy’s love for storytelling recently led her to publish her debut novel, Rewitched, a personal milestone that blends her passion for writing with her creative spirit. Always authentic and refreshingly honest, Lucy continues to inspire and engage her audience with content that feels like a conversation with a close friend.
Lucy has previously collaborated in the fashion space with Uniqlo and Joanie, as well as pet food brand Dreamies with her beloved cat Flo.
